Being a salesperson, how do you drive customers to purchase a product? It’s easy to answer because every salesperson knows the meaning of influencing customers positively.
But it’s not as easy as it is said, so how do you understand by influencing customers. And what will be your strategy being a salesperson to drive people more into buying something?
Generally, salespeople have to strive really hard to boost customers’ intention to make a purchase. For this, they cannot hypnotize people, but they have to drive them positively.
Many organizations conduct training programs owing to this much importance and scope of sales responsibilities; For instance, various professional companies ensure regular sales training Dubai in order to attain sustainability in the competitive marketplace of UAE.
How to Use Psychological Triggers to Boost Sales?
Fundamentally, human beings are motivated by their instinctive behaviors. So, psychology helps the sales person to drive customers’ actions in their favor.
Novelty
Every human being loves to explore new things, unique pattern, and innovative products. It has been successfully proven neurologically that human brain releases an excessive quantity of dopamine when people get familiar with novel things.
It goes without doubt that novelty attracts the attention of the people because it makes them more happy and attentive. So, the brain releases such substance as the part of a reward much awaited. Dopamine keeps the people in the happy mood for a long time.
Perhaps, now you have understood that why people go shopping when they feel sad or depress. Therefore, the same trigger can be applied by the sales persons to influence the behavior of customers positively leading to higher sales.
This psychological factor has been used by most of the marketers to sell their products online. So, they introduce one or a few novel products on the weekly or monthly basis to engage customers throughout the year. Resultantly, higher the consumers’ engagement is higher the sales.
Driving Force or Motivation of All Human Behaviors
According to psychology, the behavior of all human beings is driven mainly by the desire to attain maximum pleasure and avoid pain. Even, anything has been done which is painful, to some people, its joy.
For instance, some people tend to do adventures and related things which are risky, but it gives them the pleasure. It is relatable to the department of sales. The customers sometimes, look for such product which might be harmful to them but what to do when a salesperson must sell things. In such a scenario, the field knowledge and training attained help the salesman to resolve the issue successfully.
Therefore, the primary trigger of every behavior among the people is the underline motivation to ensure happiness even the shopping. So, salespeople can use this trigger to influence the customers for increasing their sales. But, it’s not as easy as it seems.
It is owing to the reason that salesperson should have an adequate understanding that what influences customers from the perspective of marketing psychology.
Not only this, demographic aspects play an active role in shaping individual’s behaviors. For instance, customers from UAE may have different shopping preferences as compared to a person living in US. Therefore, if you are looking for the business growth in UAE, you need to ensure sufficient sales training in Dubai to grasp higher opportunities.
The Role of “W” in Human Psyche
It is an everyday fact of understanding that what, where, why, when, and which one as well as so many other Ws influence the behavior of human beings. It is evident from the psychological research that people tend to understand a thing or product first before buying.
So, the sales individuals are required to understand the importance of these factors in order to make better sales. It is easy to do that because human mind always remains in search of suitable answers to complicated questions.
Therefore, the importance of a product in the daily life of the people can be explained rhetorically to trigger the psychological aspect of many Ws to ensure increased sales.
Tell a Story
The concept of stories and fantasies is not new for human beings. People remain involved significantly in listening to success tales of others for ages. It’s the way of conveying messages from the one generation to the other.
The field of marketing is mainly based on the idea of shaping individual’s viewpoint in order to sell specific ideas, thought or product. It is the reason that success stories, struggle tales and much related have become a constructive tool for increasing sales.
Notably, in highly competitive markets such as UAE, the sales training programs in Dubai should be designed to keep the factor in mind that people get involved in significant success, hardships, struggling stories.
So, a professional salesperson should nurture the ability to tell amazing stories.
Takes Away
Marketing is a broad field having sales as the most critical category. It is owing to the reason that sales department enables the product to be liked by the customers.
Therefore, it is imperative for the salesperson to keep their solutions simple yet attractive. The use of psychological triggers can help to boost sales. So, never ignore to incorporate this factor in sales training.
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